Environmental Consciousness
Environmental Consciousness
Formula S7 is deeply dedicated to ethical practices. With environmental consciousness at the core of the brand it's communication heavily revolves around the steps towards change that the brand takes. Formula S7 builds trust as a responsible fashion choice through talking about the issues in a transparent and authentic manner.
Quality & Craftsmanship
Quality & Craftsmanship
Formula S7 is dedicated to creating fashion that is unique and individual. That's why the brand puts big emphasis on quality and craftsmanship, ensuring that the pieces made by the brand are quality treasures bringing long-lasting value to customers.
Freedom of Expression
Freedom of Expression
Formula S7 values freedom of expressing oneself through individual style without inhibitions. The brand focuses on inclusivity and allowing originality and experiments with each style. That's why the brand offers a wide range of custom and one of a kind pieces - encouraging customers to find the style that matches them perfectly without restrain.
Positivity
Positivity
Formula S7 spreads positivity through fashion with Moral Messages - special series of messages seen as embroideries and graphic prints - which may be hidden in clothes or statement pieces. This brings a more light-hearted and spiritual approach to the expression of individual style. The brand means to uplift and bring better change to the fashion industry and the way we consume clothing without all the negative impacts.
Sense of Community
Sense of Community
Formula S7 is built on connection and community - empowering and encouraging fashion entrepreneurs, creatives, workers, and consumers to come together and create a meaningful change within the industry.
Transparency
Transparency
The brand commits to communicate in an honest and transparent way talking about important issues within the fashion industry and fostering change through leading by example and dedicated to educating and encouraging consumers to demand more from fashion brands they choose.
OUR EVERDAY MISSION TO SEND A POSITIVE MESSAGE
The signature hand-painted, printed, and embroidered Moral Messages can be seen featured as statement graphics and hidden in the linings of jackets and pockets. This special series is meant to create an uplifiting, humorous mood while trying to understand how the outside reality world vs. the inside imaginative mind connects. Bringing a more light-hearted and spiritual approach to the expression of individual style, the brand means to uplift and create a positive change.
Unique selling point
Formula S7 creates a range of clothing that fit into different styles and budgets which are made with full compassion towards environmental issues and fashion's impact. Customers can choose from different ranges of clothing - from eco-conscious basics, through one of a kind hand-made, daring pieces, to totally custom designs that the brand offers on request. Combining sustatinability, authenticity and expressive designs makes Formula S7 a perfect fashion choice for individuals demanding more from their closets. Formula S7 shows that sustainable fashion doesn't have to be boring and constraining. The brand inspires and educates to express yourself through your style without compromising on the environment.
Formula S7 creates with the four circular design strategies in mind (and we are getting better at it as we grow!)
1. Designing for low-impact materials and processes
Designing for low-impact materials and processes
A. Picking all natural organic-cotton, grown and harvested without fertilizers or pesticides. The high quality ringspun cotton yarns make sure that the fabric is extra soft and durable.
B. Using recycled poly rPET - Saving at least 4 plastic bottles from ending up in a landfill and reducing greenhouse gas emissions by 79%
C. Made-to-order production
D. Printing with Oeko-Tex certified, vegan, water-based and free of harmful checmical inks.
E. Embroidering products with Oeko-Tex certified threads, meaning they are safe for both adults and childrens clothing.
2. Designing for longevity
Designing for longevity
A. Choosing fabrics and materials that last longer.
B. Hand-making designs - producing high quality products.
3. Designing for recyclability
Designing for recyclability
A. Choosing all natural fibers when sourcing fabrics.
B. Currently our eco-friendly products consist of at least 70% organic or recycled materials - or a mix!
4. Designing for low-waste
Designing for low-waste
A. Breathing life into unwanted clothes and accessories by up-cycling fabrics and findings into a new unique design.
B. Utilizing scraps to create one of a kind designs instead of throwing the away.
C. Utilizing dead-stock fabrics
D. Implementing zero waste cutting methods.
E. Utilizing Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, lowering our carbon footprint.
F. Repairing and altering clothing.