Formula S7 emerged from curiosity and rebellion against the existing norms of the fashion industry and society. How can one express themselves through their style without harm to the environment? How can clothes become a personal reflection of one's mind projected into the outside world? Is it possible to navigate fashion and its rules while staying true to oneself? Formula S7 tries to answer these questions through exploration of possibilities that open up with the rise of the circular economy. For the brand designer - Anastasia - fabrics become canvas for putting chaotic, often contradicting thoughts into the world, playing with them and using them as a tool to challenge the industry norms with a more inclusive, eco-conscious approach that still puts personal style and freedom of expression as priorities. Moral messages hidden in the clothes reflect the need to uplift and bring carefree fun to the wardrobes of bold individuals who dare to make a bigger impact - starting with their own closets. The brand challenges the notion that being sustainable requires sacrifices and instead gives a fresh new twist to the vision of sustainable fashion and its meaning.