We have all by now heard the word demure but exactly where did it come from and who started the trend. The trend came from a Tik-Toker from Chicago where around August 2nd Jools Lebron posted a Tik-Tok using the word in the context of ‘Being demure at work” But before that demure has a complex background with the word tracing back to “Middle English, Anglo-French, and Old French”
Now to explain what demure actually is. There are many definitions of the word demure but for today we are going to use the most recent one. Demure refers to the poised and modest demeanor, often characterized by reserved and mindfulness of themselves. It embodies qualities such as elegance, subtlety, and shyness and in a way it’s flamboyance.
Slow fashion is “very mindful, very demure”:
1. Quality Over Quantity: Slow fashion promotes quality over quantity which in turn helps reduce the waste in landfills and encourages consumers to purchase higher quality garments. Being very mindful, cutesy and demure about the environment. At Formula S7 we are showing this by example through our made-to-order pieces for swim-wear, hoodies, tees and hats. These made-to-order pieces are high quality and ensure that there will be no excess clothes that will go to the landfill, because pieces go into production once your order is confirmed. We also offer one-of-a-kind designs. These unique garments are made from scratch or upcycled from our Founder/Designer’s Home Studio. These pieces range from dresses, tops, skirts and many more. You will find a variety of styles in this collection made from top quality materials sourced from Europe and the USA.
2. Ethical Practices: Slow fashion is rooted in ethical production, prioritizing fair labor practices and ensuring that workers are treated with respect and safe working conditions and fair wages. It encourages consumers to consider the origin of their clothing, fostering a deeper connection to the garments they choose. Being very mindful about fair labor practices and workers. At Formula S7 we showcase this by making many of our one of a kind designs by hand from our founder/designer’s home studio, in the USA. Currently, we also partner with a seamstress and pattern-maker for limited edition quantities, working out of their home studios in Serbia.
Through our partnership with Wolf & Badger, we have gained more insight for being robust during the vetting process with our manufacturers for our made-to-order collection. Our “Happy Worker” badge guarantees workers are paid a living wage, no child labour or human trafficking is involved in the production of the collection, and the factory is compliant with all local environmental regulations. The Facilities we work with have Code of Conducts outlining fair human rights and labor conditions and utilize SEDEX for SMETA audits.
3. Sustainable Materials: By utilizing eco-friendly and organic materials, slow fashion minimizes environmental impact. This is very cutesy and mindful of the environment. At Formula S7 we source the best materials for each project based on design, durability for long lasting pieces, and environmental impact. For our made-to-order collections we look towards recycled and organic materials. Within our hand-made collections you will find unique textiles, closeout fabrics, and repurposed materials. Our dedication to sustainable materials goes beyond the product, as we source responsible packaging. All of our packaging is either biodegradable, compostable or made with recycled/repurposed materials. Formula S7 does its best to serve the customer with the most sustainable approach to fashion.
4. Mindful Repurposing: Slow fashion advocates for intentional purchasing selections. It urges consumers to assess deeply in their clothing selections, fostering a mindset of appreciation for every piece rather than indulging in impulse buys. Formula S7 brings mindful repurposing to you by having an offering where we provide the opportunity for you to get custom pieces and alterations. We cater to the ever-evolving style and shape you have. We can bring your dream dress vision to life, alter your pants to fit your measurements, or re-design your shirt into a skirt!
Here at Formula S7 we strive to be a clothing company that not only cares about its customers but also the environment. We strive to do things the right and ethical way. Thank you for choosing Formula S7 and slow fashion!