A world where fashion, art, design, and conscious creativity come together through an ever-evolving formula.
Inspired by nature. Driven by imagination. Rooted in individuality.
We believe creativity has no boundaries, self-expression has no single definition, and the most interesting things happen when unexpected elements come together.
Welcome to a world of endless possibilities.
Every creation begins with something: an idea, an instinct, an inspiration, a feeling. Something that sparks the imagination and brings the unseen into existence.
At Formula S7, we call it the creative life force.
THE NUMBER SEVEN
Throughout history and across cultures, seven has held symbolic significance, often associated with spirituality, intuition, completeness, and divine guidance.
Seven represents the inspiration behind the creative process: the belief that there is something greater guiding what we imagine, create, and bring into the world.
THE S AND 7
Look a little closer at our name and you'll discover another layer. A shape reminiscent of a serpent, a timeless symbol of transformation, renewal, resilience, and life's continuous cycles.
Like the shedding of an old skin, creativity invites us to evolve, reconsider, and make room for what comes next.
THE FORMULA
A formula is not always a fixed equation. It can be a combination of elements, a process of discovery, or an evolving expression that changes with every creation.
Creativity doesn't clock out.
The day begins. The possibilities unfold. The hours change, and so do we.
From the first light of morning to the transition into evening, and back again, life is a continuous cycle of discovery, expression, and reinvention.
This is the spirit behind FROM 7 TO 7, our creative universe inspired by the many expressions of life.
A new day. A new expression.
A celebration of beginnings, curiosity, exploration, and possibility. Inspired by the natural world, open horizons, everyday moments, and the freedom to discover something new.
Somewhere between what was and what comes next.
The unexpected moments. The transitions, encounters, and experiences that blur boundaries and invite new perspectives. A reminder that life doesn't always fit neatly into categories.
A shift in perspective. A different kind of freedom.
As daylight fades, another expression emerges. Imagination, individuality, confidence, experimentation, and the unexpected take center stage.
The cycle continues. Another opportunity to create, evolve, and express yourself.
From 07:00 to 19:00 to 07:00, there is no single way to show up, no fixed version of yourself, and no clock on creativity.
Nature is an endless source of inspiration. It reminds us that life is always moving, adapting, evolving, and finding new ways to exist.
At Formula S7, four creatures inspire our symbolic universe. Each represents a different expression of the creative life force and the many ways we experience the world.
The snake represents renewal, resilience, and the continuous cycle of life.
Through the shedding of its skin, it reminds us that growth often requires letting go of what no longer serves us. Transformation is not an ending, but an opportunity to begin again.
The snake is also woven into the symbolism of our S7 identity, connecting our name to the philosophy behind the brand.
The butterfly represents metamorphosis, individuality, and the beauty of becoming.
Its transformation reminds us that growth is a process, every stage has its own purpose, and there is beauty in the journey as much as the destination.
A celebration of creativity, reinvention, and the freedom to embrace every version of yourself.
The bird represents independence, imagination, and limitless possibility.
It reminds us to look beyond the familiar, embrace new perspectives, and allow creativity to move without boundaries.
A symbol of exploration, self-expression, and the courage to follow your own direction.
An emblem of fluidity, intuition, and the mysterious beauty of the ocean.
The jellyfish moves with the currents, embodying adaptability, movement, and an almost otherworldly connection to its environment.
It reminds us that not everything requires a fixed direction. Sometimes, the greatest discoveries happen when we trust our instincts, embrace uncertainty, and allow ourselves to move with the current.
Creativity thrives when imagination meets intention. Our approach to design is guided by seven principles that influence how we create.
Create without conformity.
Think beyond the expected.
Reimagine what is possible.
Make with intention.
Consider the impact.
Express yourself without limits.
Make a difference.
We believe what we create matters, but how we create it matters just as much.
Fashion has the power to inspire, transform, and connect us. It also carries a responsibility to consider the materials we use, the resources we consume, and the life cycle of the things we make.
Our approach to conscious creativity is guided by the Seven R's:
Consider what is necessary, minimize excess, and make thoughtful choices about the resources used throughout the creative process.
Find new opportunities for existing garments, materials, and resources instead of automatically replacing them.
Support the recovery and reprocessing of materials so they can be used again rather than becoming waste.
Question traditional approaches to fashion, production, consumption, and design. Explore more thoughtful alternatives and new ways of doing things.
Extend the life of clothing and accessories through maintenance, mending, alterations, and restoration.
Say no to unnecessary waste, excessive consumption, and practices that do not align with a more thoughtful approach to creation.
Give existing materials and objects a new function, a new perspective, and a new story through creative reinvention.
Formula S7 was founded by designer Anastasia Slavkovic, whose creative journey began with a fascination for the art of making: how things are constructed, how materials come together, and how an idea can become reality.
Drawn to nature, fashion, art, and design from an early age, she finds inspiration in the world around her; particularly the organic shapes, unexpected details, and balance of symmetry and asymmetry. Her approach is rooted in looking beyond the conventional: challenging the expected, reinterpreting materials, and discovering new possibilities in the things others might overlook.
With a background in fashion design and a passion for exploring the relationship between creativity and conscious living, Anastasia envisioned a brand that could extend beyond a collection of garments. A creative space where imagination could take shape, and design could exist beyond traditional boundaries.
From the first sketch to the final stitch, every creation is an opportunity to experiment, tell a story, give existing things new life, and make an impact.
Formula S7 is an ongoing expression of that perspective: personal, imaginative, and ever-evolving. An invitation to explore, express, and see what is possible.
